When Jalen Brunson and Josh Hart joined the New York Knicks, they utterly remodeled the established order. The group shifted to a brand new mindset constructed on grit, precision, and an unrelenting drive for excellence.
As the previous school roommates proceed to construct in direction of bringing a championship again to NYC, their new partnership with Lucid feels excellent.
The California-based automotive firm is pushed by a core mission: Compromise Nothing™. The ethos has enabled Lucid to fabricate essentially the most superior electrical autos in the world.
“To be one of the best, you have to be willing to do whatever it takes,” stated Brunson, when commenting on the collaboration. “It’s a commitment to improving every day and never accepting that you can’t reach the next level. I see that same passion for excellence in Lucid.”
Lucid Gravity and Lucid Air headline the model’s revolutionary fleet of autos, that are powered by the corporate’s superior EV motors and modern know-how. Designed totally in-house and manufactured in Arizona, Lucid autos supply an unmatched mixture of efficiency, vary, considerate design and inside area.
“To me, success is defined by everything you do before ever stepping onto the court,” stated Hart. “It’s about work ethic, creativity, determination, and pushing to new limits. I’ve seen all of that and more at Lucid. They push boundaries to create the best cars in the world.”
Be looking out for Jalen and Josh in Lucid’s out-of-home adverts and social activations because the Knicks tip off their season towards the Cleveland Cavaliers on October 22. To see the total energy of Lucid, observe the model on Instagram, Xand YouTube.