The Fashion Awards is named one of the crucial thrilling nights within the British vogue trade calendar with celebrities, designers and trade insiders gathering for a night of celebration and fundraising. But tonight, alongside the standard roster of well-clad crimson carpet friends, we witnessed a intelligent advertising second for one of the crucial extremely anticipated vogue collabs of the 12 months: the H&M designer collaboration. Confirmed for 2026 to be with Stella McCartney.
Taking to The Fashion Awards crimson carpet, Amelia Gray, Anitta, Emily Ratajkowski, Yasmin Wijnaldum and extra well-known faces all gave us a glimpse into the upcoming Stella McCartney x H&M assortment. Think a black mini gown with draped cape shoulders, one other mini in sparkly lace with crystals, and a floor-length crimson robe that is significantly dramatic.
Speaking of the shock announcement, Ann-Sofie Johansson, inventive advisor and head of design womenswear at H&M says, “London, Stella’s home city, is the perfect place to give people a first glimpse of what’s to come in the Stella McCartney H&M collection. Stella’s designs have changed the course of fashion history: they championed sustainable practices long before that conversation became mainstream. Her work is always joyful, playful, energetic”.
While we have now to attend till spring 2026 to see the total assortment, it is stated to have fun McCartney’s design DNA, highlighting signature types and home codes from the completely different chapters of her namesake label, together with loads of 00s signatures. Below, the appears that we have had early entry too. The countdown is on.
A glimpse at H&M x Stella McCartney
Emily Ratajkowski in Stella McCartney x H&M
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Amelia Gray in Stella McCartney x H&M
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Anitta in Stella McCartney x H&M
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Yasmin Wijnaldum in Stella McCartney x H&M
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Bel Priestley in Stella McCartney x H&M
(Image credit score: Future/Getty Images)