Nike has taken its dedication to girls’s sport to the subsequent stage with the reopening of Nike Women King’s Road in London. The new store is devoted totally to girls, mixing efficiency, sportswear and runway collaborations in an immersive atmosphere.
From the second you step inside, it’s clear this isn’t only a store – it’s a celebration of the feminine athlete, Nike-style. A big-scale wing sculpture dominates the area, a nod to the winged goddess of Victory, instantly setting the tone for what’s on provide.
The boutique-model footwear wall makes it simple to navigate between efficiency staples and restricted-version items, whereas bespoke seasonal assortments and curated home windows showcase the perfect of Nike.
The product edit showcases the likes of Nike x Jacquemus footwear alongside key silhouettes just like the Shox Z and Air Max Muse. Running fans are catered for too with the Winterized Swift Premium Apparel and the highway-operating lineup, together with Pegasus Premium, Vomero 18, and Structure 26.
Stephanie Strike, VP of Nike Direct EMEA, mentioned: “Nike Women King’s Road and the Nike store-in-store at Selfridges replicate Nike’s dedication to serving girls.
“Each retail expression creates a uniquely Nike space to introduce new experiences, product innovations and inspirations that shape the culture of sport and style in London and beyond. These small-format expressions are just the beginning and will influence how Nike shows up for women across all retail locations.”
This was the second of two feminine-centric Nike openings in London. The first was a brand new girls’s retail expertise at Selfridges, which opened on 23 October.
The 1,000 sq ft store-in-store is designed to highlight Nike’s sport efficiency assortments and most unique and in demand product collaborations, together with KNWLS Nike.