I Have a Strict January Budget But Expensive Taste—15 Elevated Zara, H&M and COS Pieces I’m Backing

If, like me, December was a little on the indulgent facet, chances are high January has arrived with a sobering actuality test—particularly, a considerably lighter financial institution stability. What I’m not quick on, nevertheless, is the need for a wardrobe refresh. Something new, thought of and comforting sufficient to make an in any other case bleak January really feel a little extra inspiring. I’m solely human.

With that in thoughts, I set myself a agency however sensible problem: replace my wardrobe with £200 or much less. No impulse buys, no filler items, simply sensible additions that might earn their preserve effectively past winter. My first ports of name have been Zara, H&M and COS; manufacturers I constantly flip to when I need expensive-looking items that really feel much more thought of than their worth tags recommend.

So what does buying seem like in 2026, on a price range? Think cosy, floor-length coats that cocoon somewhat than overwhelm, supple suede equipment, indulgent knitwear and straightforward denim that’s as snug as loungewear (however infinitely extra polished). Unsurprisingly, Zara, H&M and COS delivered on all fronts.