Heimstone to close doors after nineteen years

After almost twenty years of collections, womenswear model Heimstone will close its doors, founder and inventive director Alix Petit introduced on December 15. The resolution comes amid diminished buying energy and an more and more powerful market. The closure is deliberate in two phases: its bodily boutique, positioned at 23 Rue du Cherche-Midi within the sixth arrondissement of Paris, will close on December 20, and its e-commerce platform will stop working on December 30.

“For nineteen years, I have poured immense energy, total dedication and passion into Heimstone, which has shaped me as much as I have shaped Heimstone. But a life is never made up of a single chapter, and I now feel naturally guided towards the end of a cycle,” stated Petit in a press launch.

An “exhausting” French system

“I am turning the page with clarity, pride and serenity,” she continued. “I feel neither nostalgia nor regret, only the profound certainty that it is time to close one door to open another. Above all, thank you. You have been committed, loyal and dynamic year after year. This community of women is without a doubt the greatest achievement of this adventure.”

The designer additionally spoke candidly in a video posted on social media, thanking her neighborhood in addition to her long-standing companions, whereas criticising a French system that “wears down” trade gamers, far faraway from its “official line.”

A model with worldwide attain

Heimstone made a reputation for itself with collections that includes flowing cuts and vibrant prints, in addition to quite a few pop-up shops. The label made appearances in Marseille, Lyon, Lille and Bordeaux, in addition to in Brussels and London. With Heimstone, Petit positioned a robust emphasis on in-store ideas, commonly innovating. Collaborations included Damart, Catimini, Spartoo, Bocage, Bugaboo and Olivia Dar.

For gross sales, Heimstone depends on eight stockists, together with Featsy by Piccadilly Circus in Annecy, By Mahe in Megève and Frimousse le Drugstore in Rennes. A graduate of Atelier Chardon Savard, Petit made Heimstone an internationally sought-after model on the top of its recognition, with gross sales within the United States, the United Arab Emirates and throughout Asia.