Having returned to France, Topshop is expected to launch in twenty new countries from 2026

Who’s again? Topshop! Three months after returning to brick-and-mortar retail in London, the British model is again in France, organising store at Printemps Haussmann. Renowned for its denims and London-inflected girls’s eveningwear, Topshop has been on the fourth ground of the Parisian division retailer since late September.

“Printemps has been one of France’s fashion institutions for decades and also has a long history of supporting and launching premium brands,” says Per Pedersen, Topshop’s head of worldwide gross sales. “Topshop’s ambition is to bring London fashion back to consumers around the world, and having a shop-in-shop at Printemps in Paris is the ideal first step.”

Topshop has come a great distance

The model is now 75% owned by Heartland, through the Danish Bestseller group. Bestseller reported income of €5.1 billion in the 2024/25 monetary yr, up 7% on the earlier yr.

Following the chapter of its former proprietor, the Arcadia Group, the model was acquired by Asos in 2021 for £330 million, ensuing in 2,500 job losses. Asos retained none of Topshop’s shops, and the Topshop nook at Galeries Lafayette Haussmann closed. Its London flagship, in the meantime, was taken over by Ikea after Topshop’s departure.

A launch in greater than twenty countries from 2026

With a return to bodily retail throughout European capitals, Topshop is current in the UK, Ireland, Belgium, France, Denmark, Germany, the Baltic states, and Spain, by way of 35 shop-in-shop areas. “We work with partners, including department stores, cross-border online platforms, and brand concept stores,” notes Pedersen.

“Topshop’s design remains unchanged, and we’re seeing a positive response from our customers,” explains Per Pedersen. “Topshop continues to offer its iconic jeans, such as the Jamie and the Joni, while delivering that British style everyone remembers from the 1990s and 2000s. Topshop is London, and our design is inspired by this vibrant city,” he provides.

Bestseller’s ambitions are excessive. The group plans to “bring Topshop back to consumers around the world, and we’ll be launching in over 20 countries from the Spring/Summer 2026 season. This marks the first steps in our collaboration with our strongest partners internationally, and we remain ambitious, with the desire to strengthen the Topshop brand on several levels,” says Per Pedersen.