Guess Jeans teams up with Allen Iverson on capsule collection

Guess Jeans has teamed up with basketball trailblazer and cultural icon, Allen Iverson, for a limited-edition capsule collection.

Rooted in nostalgia, the collection introduces 5 unique T-shirts impressed by Iverson’s 1993 Sports Illustrated photoshoot — a defining second that captured the then 18-year-old athlete carrying his favourite Guess T-shirt.

Merging basketball legacy with the model’s American DNA, each bit showcases a portrait from that iconic shoot and retails for $44.

“Everybody wanted to wear Guess,” defined Iverson. “In high school, it was the flyest thing out — but back then, I couldn’t afford it. My dad gave me a pair once for doing something good — maybe for my grades or something like that. I’ve always had love for Guess because it was the style back then, and it just had a different swag when I had it on… It was never about trying to dress a certain way — my goal was just to be able to afford what I wanted to wear. When I made it to the league, I could finally buy all the Guess I wanted. That was my style.”

For each Iverson and Guess Jeans, the collaboration represents a full-circle second with a mirrored image on the previous that reignites the power and perspective of the ’90s for a brand new era.

“Iverson represents a generation that changed how we see sport, fashion, and identity,” stated Nicolai Marciano, chief new enterprise improvement officer. “His energy, resilience, and authenticity embody what Guess Jeans stands for today; a fearless approach to personal style rooted in cultural impact.”