Gucci launches technical mountainwear line “Altitude” with Jannik Sinner

Gucci, the Kering Group trend home, is venturing into the world of technical winter sportswear with an distinctive athlete who started his journey as a younger ski champion earlier than rising to the highest of worldwide tennis. Fittingly, Jannik Sinner will function the worldwide model ambassador for Gucci’s first technical mountainwear assortment, titled “Altitude,” launching worldwide for Autumn/Winter 2025/26.

Drawing inspiration from the precision of technical snowwear and the Maison’s long-standing heritage in leisurewear, the boys’s and girls’s assortment spans ready-to-wear, equipment, footwear, and a curated choice of high-performance gear developed in partnership with HEAD. The vary contains skis, poles, snowboards, sports activities luggage, and helmets adorned with Gucci’s iconic Web stripe.

Blending superior efficiency with the Maison’s signature design codes, the gathering options revolutionary technical supplies and cutting-edge building. The items are crafted from breathable three-layer materials, characteristic water-repellent finishes, and embody purposeful particulars similar to ski cross pockets and touchscreen-compatible internal panels. Completing the vary is a line of eyewear — together with ski goggles and wraparound sun shades — each prominently displaying the Gucci brand.

The result’s a set outlined not by spectacle, however by precision, energy, and poise — traits embodied by athlete Jannik Sinner, who has been aptly chosen as the worldwide model ambassador. “I have always loved the mountains, and this shoot took place in an absolutely incredible setting,” mentioned Sinner. “Gucci always comes up with extraordinary ideas, but this one was truly magical and an experience I will never forget,” he added, talking concerning the marketing campaign set in opposition to putting alpine surroundings.

The marketing campaign positions “Altitude” as the right stability between efficiency and class. Alpine put on is reimagined by a contemporary lens, with each bit designed to maneuver seamlessly with its atmosphere — marrying kind, operate, and class.