Nothing compares to the sensation of discovering a pair of sneakers you need to go away by the entrance door since you’re that sure you may be carrying them day by day. You even plan your outfits round them and make a acutely aware effort to maintain them clear when operating round NYC. Recently, the one sneakers which have evoked this blissful feeling are Dr. Martens’ just-launched Zebzag Boots. And our editor Anna LaPlaca totally agrees. She stopped by the model’s two-day Art of Comfort immersive expertise pop-up in SoHo to rejoice the enlargement of the Zebzag assortment, which now options two new silhouettes.
The occasion was free and open to anybody who needed to take a break from the hustle and bustle of town and revel in dwell soundscapes from native DJs, an immersive photobooth, refreshing mocktails, and a more in-depth take a look at the brand new Zebzag Boot assortment.
(Image credit score: @anna_laplaca)
After strolling into the area, visitors entered a dimly lit room with photograph ops and a more in-depth take a look at the Zebzag Boots. Senior editor Anna LaPlaca received comfy and kicked up her toes after an extended day of operating across the metropolis.
(Image credit score: Dr. Martens)
Drinks included Yuzu lemonade, boba tea, and a non-alcoholic mojito that visitors might sip on whereas vibing to the music.
(Image credit score: Dr. Martens)
Dr. Martens closely prioritized consolation, with ample seating choices and many area for dancing across the DJ sales space. When visitors weren’t indulging in a refreshing mocktail or hanging on the comfortable cushions, you could possibly discover them scanning QR codes for entry to movies of their photobooth moments.
(Image credit score: Dr. Martens)
The Zebzag boots had been on show on the pop-up and can be found in shops and on-line, prepared for a spot in your fall lineup.