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Compared to among the depressingly empty British excessive streets I’ve visited, Covent Garden is in bloom. No vape retailers or shops filled with memento tat right here – the streets are lined with stylish trend chains like Arket and Reformation, plus loads of wellbeing and wonder manufacturers.
I used to be shocked, nonetheless, on a latest journey to Covent Garden to identify a Gap retailer. Didn’t all of them shut down? The final one I bear in mind going to was on Oxford Street a number of years in the past, and it was relatively a dire affair, with piles and piles of bland garments and low cost tags swinging about in all places.
However, it seems Gap is making a comeback, with a brand new Christmas marketing campaign that includes Sienna Spiro (no, I do not know both, however Gen Z love her – the advert’s gone viral on TikTook.) As properly as Gap’s UK flagship in Covent Garden not too long ago reopening, there are two additional retailers attributable to launch in White City and Wembley earlier than the top of 2025.
Designer Zac Posen joined Gap as artistic director in 2024, and is behind the drive to rebrand it as as soon as once more on-development and related (I bear in mind the times when a Gap hoodie was concerning the coolest factor you can personal). As properly as getting Gen Z-pleasant celebrities on board, the Hollywood huge photographs are carrying Gap too: everybody from Timothée Chalamet and Demi Moore to Cynthia Erivo and Anne Hathaway has worn the US excessive-avenue model on the crimson carpet up to now 12 months or so.
But even for these of us who spend extra time traipsing round on workplace commutes and faculty runs relatively than sashaying down the crimson carpet, Gap 2.0 has loads to supply. Here’s what caught my eye…
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