Future Collective India mixes craft and culture with commerce in Goa at new launch ‘Noun’

Responsible design platform Future Collective India has introduced collectively craft, culture, and commerce with the launch of Noun, its new 753 sq. foot, multi-brand retailer idea in Goa.

Located in Goa’s village of Siolim, Noun has opened its doorways with a curated choice of attire, equipment, and jewelry by impartial Indian designers. “We didn’t want to build another concept store, but a context-driven space where people remember how to look, touch, and listen,” stated co-founder Roma Narsinghani in a press launch.
The retailer is surrounded by paddy fields and its inside mixes industrial parts. These embrace uncooked bricks, created from excavated soil and sawdust by Solarpunk Futures and metallic chains with pure wooden options by Lakkad, making for a contemplative, fashionable really feel.

Described by Future Collective India as a “retail residency,” the shop will stay open with its debut version till December 15. Noun’s first chapter is titled “Muscle Memory” and focuses on craft pushed manufacturers together with Helm, Lafaani, Kastoor, Lmnoh, Chola, Begum Sitara Baroodi, and Project Qaafi amongst others to discover how the rhythm of embodied data shapes each makers and objects.

Jewellery designer Roma Narsinghani launched Future Collective India in collaboration with Shreya Sharma, who designed and co-curates Noun. The collective has run quite a few initiatives together with ‘Shelter’ and ‘The Conscious Culture Fair’ and goals to contribute to India’s evolving design discourse.
Following “Muscle Memory,” Noun will launch its following chapter “Better Daze,” from December 18 to January 31, 2026. The retail curation will highlight native and sustainable manufacturers together with Button Masala, Malai Biomaterials, Manish Arora, and Pieux amongst others.