French fashion federation inks Mercedes Benz partnership for Paris Fashion Week

The Fédération de la Haute Couture et de la Mode (FHCM) and Mercedes-Benz have signed a brand new partnership the place the German auto large will develop into the unique mobility associate of Paris Fashion Week.

The settlement covers all six runway seasons in 2026 in Paris, the uncontested fashion capital when it comes to reveals, shows, and turnover of main manufacturers.
“Effective throughout all Paris Fashion Week and Haute Couture Week editions in 2026, Mercedes-Benz- as the exclusive mobility partner- will provide the Fédération de la Haute Couture et de la Mode with a fleet of various Mercedes-Benz models across all events throughout the year,” the Federation and the auto firm stated in a joint launch.

In impact, Mercedes Benz replaces French carmaker Citroën, whose latest 4×4 model of its basic DS have ferried editors, consumers, and VIPs throughout Paris over the previous a number of seasons.
The FHCM organises all six annual Paris Fashion Weeks in Paris together with two Haute Couture seasons; two ladies’s ready-to-wear weeks and two menswear seasons. And prides itself on serving a twin mission: as an expert organisation, it gives providers to its member fashion homes and represents them each inside the skilled ecosystem and in direction of public authorities in France and Europe. And, as an occasion organisation, it goals to consolidate Paris because the fashion capital of the world.
Since 1995, Mercedes-Benz has been extraordinarily energetic in establishing itself internationally as a serious participant within the world fashion trade. The enterprise has offered journey and mobility providers for a number of runway seasons, although this marks its first time doing so in Paris.
“By offering guests a premium mobility experience during the Paris fashion shows, the cars with the three-pointed star will reinforce the brand’s promise of ‘Welcome home.’ Throughout their Fashion Week schedule, guests will be able to enjoy a moment of well-being amid their professional activities, thanks to the comfort of a chauffeur service in the elegant and secure space of a Mercedes-Benz,” the Stuttgart, Germany primarily based auto large stated in its communiqué.
The settlement debuts with Paris Fashion Week Men’s for the autumn/ winter 2026-2027 collections, scheduled for January 20 by way of 25, with Mercedes-Benz offering the Fédération de la Haute Couture et de la Mode with a collection of totally different car fashions.
The different 5 weeks and seasons in Paris are as follows chronologically: January 26-29, Haute Couture Week spring/ summer time 2026; March 2-10, Paris Fashion Week Women’s fall/ winter 2026-2027;  June 23-28, Men’s spring/ summer time 2027; July 6-9, Haute Couture, fall/ winter 2026-2027; and September 28-October 6, Women’s, spring/ summer time 2027.