Frame partners with The Society Archive for first menswear collaboration

Frame has teamed up with The Society Archive, the cult-favorite classic showroom, to unveil its first-ever menswear collaboration.

The 20-piece capsule brings collectively Frame’s fashionable luxurious aesthetic with The Society Archive’s distinctly archival strategy, revisiting acquainted American codes together with collegiate stripes, worn-in oxford shirts, and prep.

The limited-edition lineup consists of trousers, shirting, sweaters, and jackets, alongside with standout items equivalent to a navy-and-yellow striped rugby shirt, classic denim jacket, reimagined tuxedo go well with, distressed baseball caps, and Frame’s signature cashmere sweater.

The assortment is out there at choose Frame shops, on-line, and at Bloomingdale’s, with costs starting from $148 to $1,898.

“This capsule reflects a deeply personal curation of items I’ve collected and cherished over the years, now updated with luxe fabrics, cashmeres, leather and suede,” mentioned Marcus Allen, founding father of The Society Archive. “I’m stoked to bring this collection to life with Frame as an embodiment of my personal history and sense of style.”

Allen—who additionally photographed and styled the marketing campaign—brings greater than fifteen years of expertise as a stylist and artistic marketing consultant to the venture, translating his deep understanding of cultural commentary and visible narrative into the design and imagery.

The marketing campaign captures the shared world of each manufacturers: assured, intimate, and enduring.