Apparel label Frame named Silvia Merati chief government officer. Merati joins the Los Angeles-based model from Golden Goose, the place she led the model’s direct-to-consumer enlargement as CEO of North America from 2019. Nicholas Dreyfus, Frame’s CEO since 2020, will transition to an government chairman function.
“[Merati] brings a wealth of global experience and a deep understanding of modern luxury retail,” stated Dreyfus in a press release. “Her appointment will further strengthen our leadership team and position Frame for its next phase of global expansion.”
Prior to Golden Goose, Merati held roles at Yoox Net-a-Porter and Intermix. The government will look to drive worldwide development and retail growth. After opening a flagship on New York’s Madison Avenue final yr, in 2025, the model has opened shops in Malibu and Chengdu, China in addition to concessions in Galeries Lafayette in Paris and Harvey Nichols in London. Frame plans to proceed to broaden retail each within the US and overseas, with future retailer openings slated for Paris, Cannes and Amsterdam, the model stated within the assertion.
As effectively, Frame has been increasing its product combine, transferring away from its origin as solely a denim model — based by Skims chief government Jens Grede and Erik Torstensson in 2012 — and into ready-to-wear.
Torstensson stepped again from the corporate in August after amid a authorized battle with ex-partner Natalie Massenet, founding father of Net-a-Porter and Venture capital agency Imaginary Ventures. Both have since withdrawn their lawsuits.
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