Esquire is about to launch a French imprint.
Slated to debut in spring 2026 digitally and as a quarterly print publication, Esquire France will deal with vogue, sport and way of life. The journal will goal audiences not simply in France, but additionally the Francophone nations of Monaco and St. Barth. Bruno Danto, the previous editor in chief of Vogue maleswill function editorial director.
Esquire France, the publication’s twenty fifth worldwide version, might be printed by Danto’s newly shaped firm Kerroc Media, with assist from Hearst Magazines International. Kerroc Media might be answerable for content material creation, promoting and occasion manufacturing. Youri Djorkaeff, the French soccer champion, will function founding accomplice whereas former Condé Nast France CEO Didier Suberbielle will be a part of as strategic advisor and entrepreneur Ken Masui will be a part of as artistic director and investor.
The push into the French-speaking market is the newest in a collection of world Esquire expansions. This 12 months alone, Hearst International has launched or relaunched 5 new editions of Esquirein Brazil, Japan, India, Vietnam and Colombia.
“The men’s space in fashion is smaller, but I think it’s still a huge opportunity,” stated Hearst Magazines International president Jonathan Wright. “Men are underserved in high-quality journalism … so I think it’s an important market.”
As print media faces dwindling readership and advert income, publishers are discovering new methods to monetise. Esquire France subscribers, as an example, might be eligible to hitch the Esquire Club, an incoming membership program that can supply patrons entry to occasions and cultural experiences akin to live shows, watch previews, wine tastings and exhibitions.
“It’s a disruptive time [in print publication]but I don’t think it’s a declining time,” stated Wright. “We’re very bullish on all the brands and the role that they could play in helping to entertain, inform, surprise people around the world for a long time to come.”
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