Diesel has appointed Andrea Rigogliosi as its new Chief Executive Officer, marking a big management reset for the Italian brand almost three years after the departure of its final everlasting CEO.
Rigogliosi will report back to Ubaldo Minelli, CEO of father or mother firm OTB Group, in keeping with WWD. He joins at a pivotal second for Diesel as it seems to stabilise administration and construct on renewed cultural momentum underneath Creative Director Glenn Martens.
Renzo Rosso, founder of Diesel and Chairman of OTB, stated: “Glenn Martens’ creative direction has transformed it, rediscovering its most authentic DNA and making the brand fresher, more contemporary, and increasingly loved by younger generations.” He added that Diesel now represents “the only alternative to the luxury world”.
Rigogliosi arrives with years of luxurious and retail expertise underneath his belt. Most not too long ago, he served as world Head of Retail and Commercial at Miu Miu. Prior to that, he held senior management roles inside LVMH, together with president of Europe at Fendi, and common supervisor positions at Christian Dior Couture.
His appointment follows a protracted interval of management instability at Diesel. The brand has been overseen on an interim foundation by Minelli and Rosso, after Eraldo Poletto exited the CEO function in February 2023 following simply seven months within the place. A succession of brief tenures over the previous decade has made operational continuity a problem, regardless of artistic readability underneath Martens.
Since becoming a member of Diesel in 2020, Martens has performed a central function in repositioning the brand, pushing it nearer to the posh dialog whereas sustaining its provocative, democratic edge. While OTB doesn’t disclose gross sales by brand, Diesel revenues rose 3.2% at fixed change charges in 2024.
OTB Group’s general turnover fell 5.2% to €1.8 billion (£1.56 billion) in 2024, although Diesel, Maison Margiela and its direct-to-shopper enterprise all recorded progress. The group additionally owns Marni, Jil Sander, Viktor & Rolf, Staff International and Brave Kid, and holds a stake in Amiri.