Derek Lam returns to NYFW under new creative director

New York-based womenswear model Derek Lam is about to return to the New York Fashion Week calendar this February, debuting the primary assortment under newly appointed creative director Robert Rodriguez.

The return to NYFW indicators the relaunch of the Derek Lam mainline assortment following the departure of founder Derek Lam in 2023. Rodriguez, a CFDA member, steps into the creative director function overseeing design path, product improvement, and model picture.

Under Rodriguez’s management, the Derek Lam Collection will give attention to elevated necessities outlined by relaxed precision and fashionable refinement. While sustaining the model’s signature minimal sophistication, the new path introduces added heat, texture, and sensuality.

“We’re working to elevate design and innovation across categories and accelerate brand recognition and consumer engagement,” defined Danielle Alalu, model president of Derek Lam

“As the marketplace has evolved, we see an opportunity to bring back what was originally a designer collection in a more accessible way. Robert’s obsession with fit, quality, and design is exactly what Derek Lam needs to create a fresh point of view in the advanced contemporary space.”

The relaunched Derek Lam Collection shall be positioned inside the superior modern market, with pricing starting from $295 to $1,295. The model will initially be reintroduced by means of brand-owned direct-to-consumer channels, with unique partnerships with world retailers to be introduced later this yr. Derek Lam 10 Crosby will proceed to function as a separate modern line.

“Robert brings a rare balance of creativity and commercial instinct. Alongside Danielle’s strategic leadership, we now have a unified team ready to propel Derek Lam into its next chapter- building a modern American brand with global reach and enduring relevance,” added Dan Shamdasani, CEO of Public Clothing.