Denim takes centre stage: fashion collaborations reimagine a timeless icon this season

Denim takes centre stage this season within the type of a number of new collaborations. Diesel x Karol G affords denim items and clothes impressed by the singer’s musical world; Guess Jeans x Allen Iverson spotlights iconic ’90s T-shirts and denims; Frame x The Society Archive reworks classic denim items; Evisu x Icecream presents streetwear creations mixing denim and vivid colors. These capsules reveal how manufacturers are reinterpreting denim. Here’s a nearer take a look at every collaboration.

Evisu x Icecream: Japanese denim meets American avenue tradition

When Japanese craftsmanship meets American avenue tradition, the result’s an explosive collaboration. Evisu and Icecream be a part of forces for a international capsule that fuses Osaka’s denim experience with the power of New York’s streets.

Built round a new logo- the Icecream Running Dog leaping via Evisu’s seagull- the gathering pays homage to Nigo’s love of denim, balancing custom with modern audacity. It options selvedge denim denims and jackets with pink and inexperienced hickory detailing, outsized sweatshirts with co-branded embroidery, and a trucker cap impressed by the 2000s type beloved by Pharrell Williams. Each piece strikes a stability between artisanal precision and concrete expression.

Born in 1991 in Osaka, Evisu has established itself as a benchmark for high-end denim, recognisable by its well-known hand-painted seagull. Icecream, launched in 2005 by Pharrell Williams and Nigo, has cemented its standing as a cult streetwear model with a vibrant, irreverent aesthetic.

The Evisu x Icecream assortment launched on November 5 2025 on the BBC Icecream web site and in BBC Icecream boutiques. Prices begin at 67 euros and go as much as 455 euros, relying on the piece.

Frame x The Society Archive: a modern tribute to America’s preppy heritage

Frame unveils its first menswear collaboration with The Society Archive, the classic studio famend for its nostalgic lens on the types of the Nineteen Nineties and 2000s. Together, the 2 collaborators revisit the classics of the American wardrobe via a twenty-piece capsule mixing fashionable luxurious with an archival spirit.

With collegiate stripes, worn-in Oxford shirts, rugby jerseys, and classic denim jackets, the gathering captures the essence of preppy type whereas infusing it with Frame’s signature sophistication. True to its DNA, the Californian fashion home has not forgotten its attachment to denim- the signature materials that has helped forge its id since its inception.

Photographed and styled by Marcus Allen, founding father of The Society Archive, the marketing campaign presents a private imaginative and prescient of males’s type: assured, elegant, and lived-in. Each piece evokes a story, poised between sartorial reminiscence and modern design.

Founded in 2012 in Los Angeles, Frame has established itself as a benchmark for relaxed luxurious, on the crossroads of Californian insouciance and Parisian stylish. The Society Archive, based in 2020, has distinguished itself as a vital useful resource for designers and types exploring the evolution of American type, between heritage and fashionable tradition.

The Frame x The Society Archive assortment is accessible in chosen Frame boutiques, on the model’s web site and at Bloomingdale’s. Prices vary from 160 euros to 2,000 euros for a dinner jacket.

Guess Jeans presents a capsule assortment with basketball legend Allen Iverson

Guess Jeans unveils a limited-edition collaboration with basketball pioneer and cultural icon Allen Iverson.

This unique capsule pays tribute to one of the vital iconic moments in sports activities and fashion tradition: Iverson’s well-known photograph shoot for Sports Illustrated in 1993, the place the 18-year-old prodigy proudly posed in his favorite Guess T-shirt.

The assortment consists of 5 unique T-shirts, every celebrating, in its personal approach, the power, dedication, and legendary perspective of Allen Iverson- a image of a era that redefined the codes of fashion and sport.

Available now, the gathering could be present in a number of Guess Jeans boutiques and on-line on the model’s official web site. The 5 T-shirts are priced at 49 euros every.

Diesel X Karol G: an explosive collaboration between the denim home and a international music famous person

Diesel and Karol G unite their worlds via an unique capsule assortment co-designed by the singer and Glenn Martens, the model’s inventive director. Inspired by Karol G’s album Tropicoqueta, this capsule embodies the right fusion of musical power and stylistic audacity that outline each icons.

Comprising 9 distinctive items, the gathering options sun-drenched hues dominated by vibrant orange, enhanced by lotus and coconut motifs immediately impressed by the album’s visible universe. Expect metallic bikinis, a one-piece swimsuit and a sensual mesh gown, in addition to a floral T-shirt proudly bearing the slogan Latina Foreva.

Denim pieces- the beating coronary heart of Diesel’s identity- naturally function within the capsule: a gray biker jacket and matching lengthy shorts are adorned with silver and gold Mylar prints, mixing a rebellious spirit with sophistication. Bold equipment akin to a baseball cap, orange sun shades and a Double-D bag reimagined by Karol G full this sensual, liberated, and assertive wardrobe.

A logo of shared creativity and freedom of expression, the Diesel x Karol G assortment celebrates the assembly of Latin music tradition and the denim heritage of the Italian fashion home, which stays, greater than ever, the guiding thread of its id.

The capsule is accessible now at chosen Diesel boutiques in Harbour City, Venetian, ION Orchard, and on-line on the Diesel web site, with costs starting from 75 euros for a bikini backside to 445 euros for a polo gown.