Decathlon opens two new stores in Berlin

Decathlon is continuous its enlargement in the German market. In December, the French sporting items retailer will open two new stores in Berlin. Both compact stores will provide ranges for city sports activities and journey, complemented by digital providers.

The first opening in the capital will probably be at Spandau Arcaden on December 12, adopted by Berlin Central Station on December 19. With the Central Station web site, Decathlon will open its tenth retailer in the Berlin area.

The two new stores have been designed particularly for areas with extraordinarily excessive footfall and can provide a product vary tailor-made to the wants of commuters, travellers, and native residents alike.

At Spandau Arcaden, Decathlon goals to learn from the direct connection to the ICE station. This 400-square-metre web site serves as a gateway to the pedestrian zone. To this finish, “Locker” pick-up stations will probably be put in in the centre.

With the Central Station opening, Decathlon can even be the one sports activities retailer in Berlin open on Sundays. The gross sales space there spans 500 sq. metres.

“Our expansion is in full swing. These openings in Berlin perfectly demonstrate our strategic flexibility,” says Stefan Kaiser, growth and actual property director at Decathlon Germany.

“We go where the people are. That could be a 3,000-square-metre partner store, such as the one in Nuremberg, or indeed 500 square metres at one of Germany’s busiest railway stations,” says Kaiser. The goal is to function 150 stores throughout Germany by 2027.