Debenhams Group is making a serious push into the American market, bringing 5 of its finest-identified British style manufacturers to a number of the most recognisable division retailer names within the US.
Coast, Warehouse, Oasis, Nasty Gal and Karen Millen at the moment are out there on-line by way of Macy’s, Bloomingdale’s and Nordstrom, giving the labels publicity to greater than 350 million month-to-month buyers.
The transfer indicators a daring step within the group’s worldwide progress technique, positioning its portfolio of distinctively British womenswear labels instantly in entrance of an abroad viewers with a confirmed urge for food for UK style.
Momentum is already constructing. Macy’s rolled out a devoted advertising marketing campaign final month to highlight the arrival of Nasty Gal, whereas Bloomingdale’s and Nordstrom have additionally reported robust early engagement throughout the Debenhams portfolio.
The enlargement is being delivered in partnership with Refined Networks, which helps style and way of life companies in scaling globally by way of digital market integrations. The Debenhams Group manufacturers are amongst greater than 30 British names launching throughout the US this 12 months by way of Refined Networks, underscoring the demand for British design overseas.
Dan Finley, CEO of Debenhams Group, mentioned: “Launching into the US is about bringing our a lot-beloved British style labels to new audiences abroad, beginning with a number of the most iconic division retailer names out there.
“Through these partnerships, our labels will now be in front of millions of potential shoppers across the US, giving British fashion an unprecedented platform in one of the world’s largest retail markets. The appetite we’re already seeing for our labels underlines the strength of British fashion internationally, and we’re excited to build on that momentum with our US partners.”
The enlargement follows a rising wave of British style manufacturers heading stateside. But, with the firepower of US division retailer giants behind it, Debenhams Group’s transfer units the stage for some severe worldwide progress.