Debenhams Group is constant to push into the American market, this time in collaboration with Amazon, bringing Nasty Gal to Amazon Fashion US.
The partnership brings Nasty Gal to greater than 250 million Amazon clients, together with 172 items spanning denim, co-ords, swimwear and the assertion competition appears to be like which have grow to be synonymous with the model. Nasty Gal will drop new kinds month-to-month by way of Amazon because it gears up for the vacation season. Plus, prime supply might be obtainable for final-minute purchasing.
Amazon is supporting the launch with a devoted advertising marketing campaign, together with unique homepage banners on Amazon Fashion US, in addition to promotion throughout social media and e mail.
The transfer marks the most recent section in Debenhams Group’s worldwide progress technique, following its September rollout of Coast, Warehouse, Oasis, Nasty Gal and Karen Millen throughout main US division retailer websites, together with Macy’s, Bloomingdale’s and Nordstrom.
Dan Finley, CEO of Debenhams Group, stated: “Partnering with Amazon Fashion opens up our brands to one of the largest customer bases in the world, giving millions of US shoppers easy access to Nasty Gal’s latest collections at the click of a button. This collaboration is an important step in our strategy to scale internationally, and it reflects the strong appetite we’re seeing for British fashion among younger American consumers.”
The deal comes amid an important turnaround for the Manchester-headquartered group, which has been working to revive progress after a interval of heavy losses. Earlier this 12 months, Debenhams reported a pre-tax lack of £263.3 million and a 17% drop in income to £1.22 billion for the 12 months to twenty-eight February.
Finley, who took the helm final 12 months, has led an overhaul of the enterprise, together with reducing its workforce by 30% and securing £50 million in annual financial savings. The group has additionally been weighing the sale of PrettyLittleThing because it focuses on its core portfolio and international market growth.