British way of life model Crew Clothing is gearing to open a 1,200 sq ft store on the Derbion Shopping Centre in early December – prepared for the run-as much as Christmas – its first standalone store within the East Midlands, as its UK store enlargement continues.
In June, Crew Clothing marked its return to Belfast with a 1,000 sq ft store on the Victoria Square Shopping Centre. That adopted three new Crew Clothing shops in Chiswick, Altrincham and a “bigger, better” 1,800 sq ft store on the Promenade in Cheltenham, which opened in April.
Crew Clothing now has over 100 standalone shops, concessions and retailers nationwide.
The arrival of Crew Clothing in East Midlands follows the current announcement that Primark will likely be opening a store at Derbion in early 2027, because the retail vacation spot continues to develop its trend providing.
Earlier this 12 months, Derbion welcomed Victoria’s Secret, Seasalt, and Luke 1977, whereas “customer favourites” Footlocker, Pandora and Moss all invested in store upgrades.
Commenting on its latest addition to its UK retail portfolio, Carol Kane, Head of Retail North at Crew Clothing, mentioned: “We are excited to be bringing Crew Clothing to the East Midlands.
“At Derbion, we have now the proper location to develop our footprint throughout the area, and we stay up for working with the Derbion crew to create a finest-in-class standalone store.
“The store will open just in time for the festive season, and customers will be able to shop our new winter and Christmas collections in store from opening.”
Beth McDonald, Managing Director at Derbion, added: “We are delighted that Crew Clothing has grow to be the newest model to pick out Derbion for its first standalone location within the East Midlands.
“Crew Clothing increases our fashion offering, and we expect the brand to prove popular with shoppers from across the region. This letting to Crew Clothing caps an action packed year for Derbion as we continue to evolve our retail and leisure offering.”
In June, Crew Clothing made its transfer into the activewear market with the launch of Crew Sport, a brand new assortment designed to fuse technical efficiency with the model’s laid again aesthetic which had been 18 months within the making.
Read our interview with Crew Clothing’s Head of Design, Jo Miller, and Head of Marketing, Naomi Parry, concerning the launch of Crew Sport.