200 years after its founding in Somerset, Clarks is doing one thing many legacy manufacturers nonetheless wrestle with: rewriting its personal narrative. This week, the British footwear large returned to Tottenham Court Road with an even bigger, extra trendy retailer and a transparent message about the place it believes the way forward for retail is heading.
At a time when the Oxford Street/Tottenham Court Road junction has develop into a battleground for world manufacturers, Clarks has chosen visibility and ambition over nostalgia. Its new two-flooring retailer, opening simply forward of peak gifting season, is greater than a comeback; it’s a reset.
Clarks could also be celebrating its 2 hundredth birthday, however the Tottenham Court Road relaunch marks the debut of its most up to date retail id but. The stainless-metal exterior, anchored by the minimalist Clarks emblem used throughout its athletic line, alerts the shift. This shouldn’t be the Clarks of childhood college footwear and footwear archives.
Inside, the brand new Clarks Canvas idea (the model’s first) exhibits how critically it’s taking its evolution. Sleek zones devoted to ladies’s, males’s and children’ footwear sit alongside area deliberately designed for activations and neighborhood occasions. It’s a retail mannequin that mirrors how probably the most profitable DTC-bred manufacturers function: expertise first, product second.
But Clarks isn’t modernising by means of design alone. The retailer has additionally been increasing its innovation pipeline, launching its first-ever efficiency strolling shoe, Clarks Pace, powered by its personal Infinity Energy Capsule tech, and the Solevana restoration coach engineered for “cloud-like” consolation.
Joe Ulloa, President UK, ROI & EMEA, stated: “We’re thrilled to return to one in all London’s most iconic buying streets with a vibrant new retailer idea that displays the subsequent chapter of the Clarks model.
“We’re offering more variety than ever before, supported by fantastic quality and great value. There truly is something for everyone.”
Clarks can also be leaning additional into neighborhood-led retail, with the brand new retailer intentionally constructed to host localised occasions and festive programming that can run by means of December and into 2026.
The retailer launch is supported by a Black Friday promotion of 25% off virtually every part, drawing speedy footfall whereas reintroducing clients to the redesigned area.