Christmas is on its method to certainly one of London’s most iconic procuring streets, as Carnaby prepares to unveil its new festive set up and an entire host of trend and magnificence activations.
From 6 November, Shaftesbury Capital will launch All is Bright – a brand new gentle scheme that marks the second part of Carnaby’s 5-12 months sustainable Christmas programme. The venture, developed with London-based design studio Sculptivate, will function over 60,000 programmable LEDs powered by renewable vitality.
Expect to see star-formed gateways, six-metre-lengthy sculptural gentle varieties suspended above the road, and shimmering curtains of sunshine cascading by way of Kingly Court. For the primary time, Carnaby’s well-known arches may also be embellished with vibrant visuals, fusing festive custom with Soho’s status for creativity.
The change-on occasion will kick off six weeks of festive exercise throughout the neighbourhood, with pop-ups, unique launches and new openings from Charlotte Tilbury, Alohas and Cold Culture. Food and drink additions embrace ALTA, Heard and The Shaston Arms.
Catherine Riccomini, Director of Marketing and Communications at Shaftesbury Capital, stated: “Carnaby Street’s ‘All is Bright’ light scheme marks the next phase in our Christmas vision for the street, pushing the boundaries of sustainable placemaking while celebrating the creativity and vibrancy that define Carnaby Street and Soho.”
Known for its impartial spirit, Carnaby is residence to a dynamic line-up of world and native trend and magnificence names, from Ganni, Sweaty Betty and Ray-Ban to MAC, Benefit and Too Faced, not to point out the enduring Liberty London. Earlier this 12 months, Carnaby Street additionally welcomed blockbuster TALA to the neighbourhood.
Since the Nineteen Sixties, Carnaby has been on the coronary heart of London’s trend and music scene – a status it continues to construct on at present by way of retail and cultural activations.