Champion to launch first-ever fragrance collection with Revlon

Revlon has signed a world fragrance licensing settlement with Champion, the enduring American sportswear model owned by Authentic Brands Group (ABG), to launch Champion’s first-ever signature fragrance collection in 2027.

The upcoming collection will channel Champion’s signature spirit — daring, assured, and unapologetically authentic — with distinct scents for women and men impressed by the model’s heritage and trendy aesthetic. Further particulars are anticipated to be revealed within the coming months.

“This partnership with Revlon is a natural extension of Champion’s evolution,” mentioned Jarrod Weber, world president – sports activities & life-style at Authentic Brands Group.

“As we expand our footprint in fashion and lifestyle, fragrance is the next frontier. And Revlon, a long-standing, trusted, and proven partner to Authentic, is uniquely positioned to help us craft a sensory experience that resonates with our global audience.”

The partnership follows the launch of ABG brand, Juicy Couture’s latest fragrance, Just Moi, marking the second licensing agreement of the year between Revlon and ABG.

It is also in line with Revlon’s aim to reinvigorate its fragrance business, by building a lifestyle-driven fragrance portfolio that connects with today’s consumers

“Champion’s sturdy heritage and cultural relevance make it a strong associate for Revlon,” added Michelle Peluso, CEO of Revlon.

“We are excited to welcome Champion into our portfolio of manufacturers at this important time for each Champion and Revlon. As we deal with interesting to the following era, we’re thrilled to carry Champion’s power into the world of fragrance, one other step ahead in Revlon’s resurgence.”