On Thursday, luxurious Swedish perfume model Byredo will reintroduce its high-concentration “extrait de parfum” assortment, Night Veils.
The line comprises 5 fragrances created by longtime Byredo perfumer Jérôme Epinette, every priced at $400 for a 70 mL, and is accessible at Byredo boutiques and in its on-line direct-to-consumer retailer, in addition to choose retailers like Harrods and Bloomingdale’s.
“I was going in deeper, finding and highlighting some new ingredients, pushing the limit a bit,” Epinette instructed The Business of Beauty. “The way I define Byredo is taking risks. With Night Veils, it’s even going further and using amazing ingredients, sourced from all over the world.”
Night Veils initially launched in 2018, however receives up to date packaging and an addition to its lineup. The assortment, which incorporates Night Veils originals Rouge Chaotique, Cuir Sellier, Vanille Antique, and Casablanca Lily, additionally introduces the brand-new Bois Obscura, a slow-burning scent with layered notes of saffron, darkish oud and sandalwood. All of the Night Veils are classed as extraits de parfum, the best focus business fragrances out there.
The new bottles are intentionally distinct from the core Byredo line, with taller flacons and gold-plated caps.
The perfume model, which has expanded to supply color cosmetics, leather-based items and jewelry, was acquired by Spanish group Puig in 2022 following a $1.15 billion valuation. Founder Ben Gorham departed the posh label in June 2025, as Puig assumed full possession of the model.
Puig, whose portfolio consists of Charlotte Tilbury, Jean Paul Gaultier, and Christian Louboutin, has its sights set on the high-end perfume market. While development within the perfume class has begun to chill, intense fragrances are nonetheless persevering with to realize reputation.
Night Veils is as intense as Byredo will get, stated Epinette. “It’s a little bit more expensive, a little bit more concentrated. If you compare it with the existing Byredo line, I think they are very intimate,” he stated. “Night Veils is really making a statement. It’s in your face, it’s bigger. It makes more noise.”
Learn extra:
Ben Gorham to Exit Byredo
The founding father of the Swedish perfume label is stepping down as Puig completes its takeover.