Contemporary Spanish womenswear model Byan is opening a pop-up retailer at 28 Henrietta Street in London’s Covent Garden – its first ever standalone retail presence in the UK, set to run from 12 November till January 2026.
Bringing the model’s “signature timeless designs” and top quality Spanish craftsmanship to the capital, the retailer will home the new AW25 assortment which spans plaid coats and jackets in 100% wool with cotton velvet detailing, combine and match tailoring, separates and attire.
Byan founder and CEO Andrea Moragues, stated: “London has all the time been a metropolis that conjures up us and we’re thrilled to launch this pop-up retailer and join instantly with our UK clients.
“Covent Garden is renowned for its vibrant blend of heritage and modernity and so it felt like the perfect destination for us to launch our new Byan boutique.”
Moragues, a former inside architect, launched Byan in 2018 taking inspiration from her travels and keenness for design.
It was whereas in India, having moved there with her husband when he was assigned there for work, that she was initially impressed by its bustling markets, vibrant colors and “extraordinary fabrics”, prompting a profession change.
She started collaborating with native tailors and designing her first clothes, items that might later form the essence of Byan, which was conceived on her return to Madrid.
Each garment is produced in Spain utilizing premium materials. There’s additionally a give attention to sustainability, together with restricted manufacturing and the use of eco-pleasant processes.
Byan can be out there at Liberty in London, in the model’s flagship retailer in Madrid, in addition to on the Byan web site, with costs starting from £140 – £360.