For greater than 165 years, Burberry has been synonymous with outerwear. From the invention of gabardine – Thomas Burberry’s groundbreaking waterproof textile – in the late nineteenth century to right now’s international campaigns, its coats and jackets have come to symbolise each British craftsmanship and worldwide model. This season, the home turns its gaze in the direction of London itself, presenting a campaign that pairs heritage with the on a regular basis character of the town.
Titled Postcards from Londonthe sequence unfolds by way of quick movies directed by John Madden and fronted by Academy Award-winning actress Olivia Colman. Across 4 vignettes, Colman transforms into an ensemble of eccentric locals: a cricket devotee, a chip store common, a Londoner with a narrative to inform. Meanwhile, a solid of supermodels (assume: Amelia Gray, Lucky Blue Smith and Tyson Beckford, to call a couple of) wander the capital in Burberry’s newest outerwear. It’s each playful and exact, and a reminder of how the model’s designs slip seamlessly into the rhythm of day by day life.
The campaign additionally introduces two new items – the Berryhill padded automotive coat and the Belmont trench cape – alongside timeless double-breasted trenches and quilted jackets. Practical particulars like packable hoods, belts and relaxed matches guarantee the gathering is as adaptable as it’s refined. Together, these items replicate a model balancing custom and reinvention, creating outerwear that’s as a lot designed for metropolis streets as it’s for stomps in the countryside.
The evolution of an icon
Burberry’s signature trench stays the cornerstone of its outerwear, reinterpreted season after season with out shedding its attract. The Castlefordcrafted in Yorkshire from shower-resistant cotton gabardine and lined in Burberry Check, embodies the model’s historical past of precision tailoring. Meanwhile, the Fitzrovia trench expands on this custom – fairly actually – with its wider A-line reduce and curlicue pocket shapes, the latter taking a leaf from the Burberry archives. For these after a extra modern take, the Chestwood delivers relaxed traces and softened shoulders, sustaining ties to the basic trench however in a extra fashionable silhouette.
Designs for the altering seasons
In the campaign, viewers will discover how Burberry showcases layers that merge insulation with class. While the Floriston quilted jacket takes cues from the British countryside with its boxy reduce, shiny nylon and corduroy detailing, the Snowdon puffer boasts a reversible and packable make-up that shifts from Burberry Check to a stable truffle brown, completed with the model’s Equestrian Knight motif. Most notably, the brand new Berryhill padded automotive coat enters the gathering as a 2025 interpretation of down padding: cropped, sculpted and belted. Each design highlights meticulous ending, from the button placement to cotton lining, underscoring Burberry’s ongoing dedication to each aesthetics and performance. So, sure, sensible design can stay elevated – when carried out proper, that’s.
Heritage in movement
The Postcards from London installations, showing in shops worldwide, will give customers tangible entry to the Burberry craftsmanship, permitting them to discover immersive shows showcasing the textures, cuts and detailing of the AW25 outerwear assortment up shut. From analyzing tailor-made finishes to seeing how items transfer and layer in actual life, the pop-ups will seethe high quality and flexibility of the items realised in a retailer atmosphere. Be it the brand new assortment kinds or one of many archival designs talked about above, now’s the time to find, strive on and make investments in outerwear for the season forward and the various years to come back.
Discover the remainder of the gathering over at Burberry.com.