Burberry has in the present day reported income growth of 1% to £665 million for the 13 weeks ended 27 December 2025, with retail sales up 3%, as its ‘Burberry Forward’ technique good points momentum.
The luxurious British model delivered the next high quality of income throughout all channels and areas, because it “returned to a shorter, shallower and more discreet markdown period”.
Burberry noticed double-digit growth in Gen Z clients in Greater China and Asia Pacific, additional strengthening its attain with youthful customers throughout all areas.
There was additionally continued “outperformance of hero categories”, with outerwear and scarves each up double digits. Product momentum is now additionally extending to purses and ready-to-wear.
Burberry CEO Joshua Schulman mentioned: “During the festive quarter, we continued to build momentum with our Burberry Forward technique, delivering sequential enchancment in comparable sales growth and an improved high quality of income throughout channels and geographies.
“Our clients responded to our immersive Timeless British Luxury campaigns and experiences whereas the continued power in our core outerwear class is now extending into equipment and ready-to put on.
“As we move into 170 years of Burberry, these results reaffirm the enduring strength of our iconic brand and give us confidence in the path ahead.”
Trading for Q3 was significantly sturdy in Greater China, rising 6% and doubling growth from Q2 – “driven by local spend”.
Asia Pacific accelerated to 5%, led by a robust rebound in South Korea, up 13%, which was pushed by each native demand and Chinese vacationer spend. Japan grew 2%, in line with Q2, regardless of softer vacationer exercise.
Trading within the Americas grew 2% with new and native buyer growth, whereas EMEIA was flat with locals offsetting declines in vacationer spend, which continued to impression efficiency.
Burberry has already seen sturdy buyer response to spring 26, “driving significant sell-through improvement, building on momentum from AW25”.
The full-yr outlook provides Burberry “increased confidence in the direction of the business”.