This may the brainchild of world champion surfer John John Florence, but Florence Marine X isn’t just another athlete vanity project. Built for life in and around the water, the gear is all about high performance with zero flash—think streamlined boardshorts, sun-protective layers and rugged outerwear made from technical fabrics like Cordura and AIRTEX. Tested on Hawaii’s North Shore, the pieces are tough, comfortable and purposebuilt to move. Whether you’re paddling out or just packing for the weekend, Florence makes sure you’re ready for whatever the elements (or your next adventure) throw at you.