Boucheron inks strategic JV with Al Tayer Group in the UAE

Boucheron has inked a strategic three way partnership with the Al Tayer Group in the United Arab Emirates, granting the native group management of its operations in the Gulf State.

The deal, which is efficient this December, marks an necessary step in Boucheron’s regional improvement and celebrates the Maison’s twentieth anniversary in the UAE.
“The United Arab Emirates holds a special place in Boucheron’s heart. For 20 years, we have had the privilege of serving clients whose discernment and passion for High Jewelry inspire us every day. This joint venture with Al Tayer Group- a partner whose expertise and vision we deeply respect- marks a strategic turning point. Together, we will strengthen our relationship with our clients, enhance the Boucheron experience, and write a new chapter of shared success,” stated Boucheron CEO Hélène Poulit-Duquesne.

Long earlier than Boucheron opened its first boutique in the area, discerning Emirati purchasers had been already making the journey to the model’s historic flagship at 26 Place Vendôme in Paris. Subsequently, Boucheron opened its first boutique at Mall of the Emirates in Dubai in 2005, earlier than increasing its footprint with boutiques at Galleria Mall in Abu Dhabi in 2013 and The Dubai Mall in 2017. There are presently over 90 Boucheron boutiques worldwide. Since 2000, the model belongs to the world luxurious group Kering.
“For a long time, Al Tayer Group has championed the progress of remarkable luxurious homes and Boucheron stands amongst the most storied and revolutionary of them. This partnership  represents way over a enterprise enterprise, it’s a assembly of shared values, a dedication to excellence, and a imaginative and prescient for elevating the luxurious panorama in our area. As we embark on this new chapter collectively, we look ahead to deepening Boucheron’s presence in the UAE, delivering an expertise worthy of our purchasers’ expectations, and shaping the way forward for luxurious retail by way of innovation, belief, and enduring partnership,” stated Khalid Al Tayer, Al Tayer Insignia’s managing director Ounass’ CEO.
Privately-held Al Tayer is a diversified firm with pursuits in car gross sales and repair, luxurious and life-style retail, perfumes and cosmetics distribution, engineering, and actual property. It operates over 200 shops all through the Gulf and represents many main league European luxurious labels- Bulgari, Saint Laurent, Prada, and Zegna. It has been the companion of Giorgio Armani in the area for over twenty years and operates 22 of the late designer’s shops.
The joint assertion underlined that the partnership would proceed to share Boucheron’s universe of creativity, craftsmanship, and innovation with an enriched product assortment, together with Fine Jewelry and High Jewelry creations. The deal additionally displays Boucheron’s confidence in the Middle Eastern market.
Boucheron was based in 1858 by Frédéric Boucheron and has been constructed up by 4 generations of his direct descendants. A visionary designer and the first jeweller amongst his nice contemporaries to open a boutique on Place Vendôme, Boucheron created a maison that also epitomises the most interesting in jewelry, excessive jewelry, and watchmaking to this present day.