Bershka reinterprets streetwear codes alongside Ecko Unltd.

The young fashion chain of the Inditex conglomerate continues to develop its collaboration strategy. On this occasion, Bershka has joined forces with the renowned American streetwear brand of the 2000s, Ecko Unltd., to create a collection that pays tribute to urban style with roots in graffiti, hip-hop, and skateboarding. The result is a bold proposal, with a strong graphic identity and generational spirit.

The collection includes garments with a sporty aesthetic reinterpreted with technical fabrics, cotton, and knitwear, such as faux leather varsity jackets, double-sleeved T-shirts, and a denim jacket. The rhinoceros logo, a hallmark of Ecko Unltd., returns redesigned in various prints in this proposal, where shades such as red, gray, white, and navy blue dominate the palette.

With a price range from 19.99 euros for a short-sleeved T-shirt to 49.99 euros for a corduroy overshirt, the capsule also includes items such as camouflage print pants, sweatshirts, or accessories like a pair of sneakers and a cap with the logo of the American streetwear brand. This new collection is now available on the Spanish retailer’s e-commerce platform and in selected stores.

Bershka is reinforcing its line of collaborations aimed at a young audience interested in the codes of streetwear and urban culture. In recent months, the chain has promoted other similar initiatives, such as its capsule with the Argentine musical duo Ca7riel & Paco Amorosoor the launch of its new footwear brand Out of Core, created together with the Italian studio Ral7000. In addition, the brand has recently presented its first “athleisure” proposal, which focuses on comfort and versatility.

Founded in 1998, the young fashion chain had a commercial network of 854 stores at the end of 2024, including its own stores and franchises, and is also present in some 220 markets thanks to its online channel. According to its latest figures, Bershka recorded a turnover of 2,930 million euros during its fiscal year 2024, an increase of 11.8% compared to the previous year.

As of today, the brand is currently part of the portfolio of the Galician conglomerate Inditex, together with Pull&Bear, Zara, Zara Home, Oysho, Lefties, Stradivarius, and Massimo Dutti. For its part, the group recorded a turnover of 38,632 million euros in the same period, a growth of 7.5% over the previous year.