Heritage British model Barbour has at present launched its Christmas 2025 campaign that includes fashionable animated duo Wallace & Gromit.
It reunites Barbour with animation studio Aardman for an additional artistic collaboration, following two years of festive advertisements that includes Shaun the Sheep.
The campaign shines a highlight on Barbour’s genuine, authentic and unique tartans, which take centre stage throughout the model’s seasonal equipment and gifting collections.
The animated quick video introduces Wallace’s newest invention, the ‘Gift-o-matic’, wrapped in Barbour’s new and unique festive ‘Winterberry’ tartan.
Paul Wilkinson, Barbour Group Deputy Managing Director, stated: “We are excited to be persevering with our partnership with Aardman for an additional yr. This yr’s movie brings a light-weight-hearted allure to Barbour’s authentic and genuine tartans together with the ‘Classic Tartan Scarf’ and the unique, reimagined ‘Winterberry’ tartan wrapping Wallace’s ingenious ‘Gift-o-matic’.
“Whilst rooted in our British heritage, the story’s themes of generosity and togetherness resonate far beyond the UK, reflecting the universal spirit of the season.”
The story unfolds with Gromit sat subsequent to a Christmas tree wrapping his reward for Wallace. A daring Wallace fees in with his Barbour beanie on, and Gromit shortly hides the reward.
Wallace then introduces Gromit to his newest invention, the ‘Gift-o-matic’, which has 4 settings for gifting, wrapping, unwrapping and pulling a Christmas cracker. Gromit pulls a cracker with the contraption and subsequently will get blown out of the lounge into the backyard, leaving an armchair-formed gap within the concrete wall.
After wiping the dust from Gromit’s cheek, Wallace then items him with a Barbour tartan scarf. Returning the favour, Gromit palms his reward over to Wallace, reminding Wallace of the ‘unwrap’ mode. The Gift-o-matic’s ‘arms’ spring into motion and rip open the wrapping paper to disclose the exact same scarf – with Wallace proclaiming “great minds, hey?!”
As carol singers arrive, Wallace’s pleasure unintentionally triggers the Gift-o-matic’s ‘unwrap’ setting as soon as extra. In a comical twist, the machine zeroes in on Wallace himself, leaving him instantly stripped right down to his string vest, Y-fronts and Barbour wellies. He hurriedly covers himself with his newly gifted tartan scarf, a lot to the shock of the onlooking carol singers. The advert ends with the caption: ‘Barbour, we’ve acquired Christmas lined’.
Nick Park, creator of Wallace & Gromit, stated: “Wallace and Gromit have all the time embodied heat, eccentricity, and quintessential British allure, which makes them a beautiful match for Barbour’s Christmas storytelling.
“The Gift-o-matic is a classic Wallace invention – brilliant but with a few hiccups – and we’re delighted to share this playful, festive tale with audiences this year, in hope that the love, craft, warmth and humour bring big smiles this Christmas.”
To accompany the campaign, Barbour has produced a restricted-version run of Re-Loved wax jackets impressed by Wallace & Gromit, with all proceeds donated to Oxfam.