British heritage model Barbour has partnered with Swedish style model Arket for its latest collaboration, co-designed between Stockholm and Barbour’s HQ in South Shields in the North East of England.
Grounded in “the shared experience of British and Nordic weather” and a mutual ardour for the outside, the gathering focuses on modular development and layered, purposeful design.
Key highlights embody signature items from each manufacturers, reimagined in a nature-impressed palette of blues, greens and blacks – interwoven with a customized tartan test.
At the core of the collaboration are new interpretations of Barbour’s basic wax jackets, paired with insulating layers, equipment and chosen Arket staples up to date with supplies and particulars drawn from the Barbour archive.
For each ladies and men, highlights embody a particular iteration of the Sixties ‘Gamefair’ parka in wealthy sage inexperienced, designed to layer with Arket’s removable 2-in-1 recycled down vest. For ladies, there’s additionally a tonal waxed cotton scarf.
Other highlights embody co-designed rubber boots, dry-wax denim items and a tartan checked onion-quilt down jacket for males.
There’s additionally a waxed cotton canine jacket with tartan lining and a lambswool blanket from Swedish woollen mill, Klippan.
Barbour’s Director of Menswear, Footwear & Accessories, Ian Bergin, stated: “We’ve all the time admired Arket’s method to trendy utility, and this partnership presents an opportunity to discover our shared values in a brand new approach.
“Reinterpreting archive classics through a Nordic lens allowed us to create something that feels both familiar and refreshing – deeply rooted in the outdoors.”
The launch marketing campaign was captured on Gotland in the Baltic Sea by British photographers Hill & Aubrey, and Swedish cinematographer Hampus Nordenson, “portraying generational life across the island” and its connection to the surroundings.
Head of Design & Creative at Arket, Ella Soccorsi, stated: “The thought was to honour the rhythms and environments of the North, and this collaboration felt pure from the start.
“We share a commitment to craftsmanship and timeless design and wanted to create something that resonates with both our identities – combining Barbour’s outerwear heritage with our modern day essentials and functional Nordic aesthetic.”
Barbour is on one thing of a run relating to collaborations with different manufacturers. At the start of October, it launched a joint assortment with Paul Smith. That adopted sizzling on the heels of the launch of a collaboration with Farm Rio in September.
That got here shortly after a collaboration assortment launch with Kaptain Sunshine in August. Also this 12 months, Barbour has joined forces with Erdem, Alexa Chung, Noah (for the sixth time) and Saturdays NYC.
The new Barbour x Arket assortment is now accessible on-line and in Barbour and Arket shops worldwide.
Last month noticed Arket open its fourth retailer in London at 196-222 King’s Road in the redeveloped Gaumont Theatre constructing in Chelsea, including to its current shops at 224 Regent Street, 27-29 Long Acre in Covent Garden and a shop-in-shop in Selfridges at 400 Oxford Street.
Arket additionally opened its first retailer in Ireland final month, positioned at 60 Dawson Street in Dublin’s metropolis centre.