Bad Bunny’s Super Bowl Will Be Political

I assumed it was gonna be Adele. Or possibly Drake. Even Taylor Swift followers have been satisfied she was on the shortlist of stars to safe music’s greatest stage. But, it is smart that multi-platinum reggaeton famous person Bad Bunny would headline the NFL’s 2026 Super Bowl LX Halftime Show.

The Puerto Rican dream boy’s announcement got here with a headline: “It’s for my people, my culture, and our history.” If that sounds dramatic, it’s as a result of it’s — the Super Bowl is probably the most American stage conceivable, and now it belongs to a Puerto Rican famous person who by no means watered himself down for U.S. audiences. This isn’t Pitbull doing a one-off collab; that is Bad Bunny headlining, in Spanish, on CBS.

The actual twist is that he’s not even touring the U.S. proper now. His I needed to throw extra images World Tour skips the States fully, with Benito saying he doesn’t need to threat ICE exhibiting up exterior his live shows and placing followers at risk. So whereas he handed on twenty area exhibits, he’s saying sure to at least one Sunday night time in Santa Clara, with 100 million Americans tuning in. The math is humorous, however the assertion is evident: if he’s gonna do one U.S. date, it would as nicely be the largest one doable.

And after all, the dialogue on-line has already commenced in power. Some followers see the reserving as a cultural victory lap — proof that reggaetón, as soon as dismissed as “too area of interest,” is now the soundtrack to the most mainstream broadcast in America. Others are dads in wraparound sunglasses asking who Bad Bunny is and why he’s performing at “their” Super Bowl at all.

Because if there’s one thing Bad Bunny knows how to do, it’s transform the biggest stages in the world into his own personal playgrounds. The Super Bowl is about to be next.

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