Aritzia launches new shopping app

Vancouver-based firm Aritzia launched on Monday the Aritzia App on the Apple App Store, taking its digital expertise to the following degree.

The app merges shopping, styling, and inspiration into one platform. Users can browse a curated feed of every day outfits and styling content material from Aritzia Muses, in-house stylists, and creators. With its “Shop the Look” characteristic, clients can immediately buy full outfits with a single faucet.

The Aritzia App additionally offers unique early entry to the model’s most in-demand product launches, color drops, and collaborations.

Lastly, the app’s digital Closet, an unique characteristic, presents a personalised archive of every person’s Aritzia purchases throughout all platforms together with on-line, in retailer, and in-app. The Closet helps shoppers manage their wardrobes, visualize their collections, and obtain curated pairing ideas and styling inspiration tailor-made to their very own items.

“With the launch of our new app, we’re creating a new way for our clients to connect with Everyday Luxury,” mentioned Jennifer Wong, CEO of Aritzia.

“Along with endless inspiration and early access to everything they love about Aritzia, our app creates an experience designed to feel as immersive, curated and personal as stepping into one of our boutiques.”

The launch follows a robust second quarter for the corporate. Earlier this month, Aritzia reported a 31.9% enhance in internet income for the interval ended August 31, pushed by rising demand within the United States and continued e-commerce development. Online gross sales rose 26.5% to $240.3 million, accounting for almost 30% of complete income — additional underscoring Aritzia’s increasing digital capabilities.