Antazero Taps Kris van Assche for Debut Collaboration

Antazero, the sustainable sub-brand of Chinese sportswear big Anta, has introduced its first designer collaboration, becoming a member of forces with Belgian inventive Kris Van Assche.

For the inaugural collaboration, Van Assche—identified for his stints at Dior Homme, Berluti, and his eponymous label—applies his couture sensibility to a full wardrobe spanning outerwear, tailoring, knitwear, and footwear, designed to maneuver fluidly “from the running track to the city street.”

Set to launch in November, the lineup highlights recycled nylon quilted puffers reimagined as belted coats and pea coats, double-faced jersey overcoats, and vegan leather-based parkas lower from mycelium-based options. Knitwear and woven separates use recycled polyester, whereas Aerovent Zero, China’s first PFAS-free waterproof-breathable membrane, is employed in windbreakers and clothes. Coordinating hoodies and pants in EcoCosy fibers, together with light-weight skirts and boleros, increase the ladies’s providing—marking Van Assche’s return to womenswear.

Completing the gathering are equipment together with reinterpretations of Anta sneakers, alongside all-purpose backpacks and hats with alpine wire detailing. A managed palette of black and limestone is offset with pops of orchid, teal, and frost tones, in addition to a seasonal assertion print.

“At this level in my profession, I goal for initiatives with a transparent positioning, the place ambitions are aligned. I used to be intrigued by the problem of working with Antazero,” stated Van Assche.

“It meant learning new techniques, pushing quality within new constraints, and exploring sustainability at scale. The idea was always to merge my Parisian background with Anta’s sports DNA—to create something fresh, democratic, and beautiful.”

The assortment launches with a marketing campaign, shot by Julien Martinez Leclerc and styled by Mauricio Nardi, that contrasts Parisian refinement with Shanghai’s fashionable vitality, Meanwhile, the lookbook by Alessio Bolzoni emphasizes the gathering’s chromatic vary via overhead photographs.

Founded in 1991, Anta has grown into China’s main sportswear firm. Antazero, launched in 2024 as a sustainability platform, represents the model’s most formidable dedication but to decreasing its environmental affect.

“This is not merely a collection of products, but an answer to the question: Why does the world need Anta? We will fulfill our commitment to sustainable development through action and respond with greater confidence to the needs of the global market,” added Tsui Yeung, CEO of Anta Brand.