Alo has appointed Benedetta Petruzzo as chief government of its worldwide operations, the model introduced on Saturday.
In her new position, Petruzzo will handle the dimensions of Alo’s international operations, specializing in shopper expertise, market technique and model id, whereas centring its wellness class. The Los Angeles-based wellness and activewear model presently ships to 128 nations and operates over 100 shops throughout 26 nations.
Petruzzo joins Alo from Dior, the place she served as managing director since October 2024. Previously, she was the chief government of Miu Miu, overseeing a interval of explosive development on the Prada subsidiary, whose revenues practically doubled within the first half of 2024, buoyed by viral, Gen Z-favourite merchandise like its cut-off “micro skirts.”
The appointment comes as Alo works to strengthen its luxurious proposition: Last September, the activewear label launched a group of high-end leather-based purses that price as a lot as $3,600, as half of its Alo Atelier line. It’s additionally expanded its worldwide footprint, with its first Parisian flagship on the Champs-Élysées set to open early this 12 months.
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