Translated by
Nazia Bibi Keenoo
Published
September 20, 2025
Spanish jewellery model Tous has appointed Susana Sánchez as its new CEO, following the departure of Carlos Soler-Duffo after 13 years with the corporate, as introduced earlier this week. Sánchez beforehand served as CEO of Portuguese style and equipment model Parfois, the place she is going to now be succeeded by Luis Maseres.
As CEO of Tous, reporting on to chairwoman Alba Tous, Sánchez will tackle the problem of “accelerating the company’s sustainable growth,” the Catalan firm stated in an announcement. The appointment aligns with the implementation of Tous’s GEM strategic plan (Growth, Elevation, Mindset), which focuses on innovation, creativity and connecting with new generations.
“With Susana’s arrival, we are embarking on an exciting new phase that continues our GEM strategic plan. Her deep knowledge of the fashion industry, her innovative vision and her experience in the global development of retail businesses reinforce our growth ambitions and our commitment to elevate the brand to new dimensions of differentiation and innovation,” stated Alba Tous.
Sánchez, who has greater than 25 years of expertise in retail, is a telecommunications engineer by coaching. Over the previous 5 years, she has served as CEO of Parfois, and earlier than that, she labored on the Profand Group, Bimba y Lola, and Dayaday.
Alongside her appointment, Tous thanked Carlos Soler-Duffo “for his leadership, commitment and vision during his 13 years at the company, seven of them as CEO.” “During this period, marked by transformation and sustained growth, Tous has reaffirmed its position as one of the world’s leaders in the affordable luxury jewelry segment,” the corporate concluded.
Luis Maseres Takes The Reins of Sometimes
For its half, Parfois has additionally introduced a change on the high of its administration. The Portuguese firm continues to help Spanish expertise, appointing Luis Maseres to the helm. With him as CEO, “it is embarking on a new phase in which it will continue to drive its strategy of growth and international expansion,” the corporate harassed.
The Portuguese agency additionally mirrored on Sánchez’s five-year tenure: “Parfois has transformed, consolidating its international presence, strengthening its position in the sector and expanding its network of stores in strategic markets. It has also accelerated its online channel and strengthened its value proposition.”
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