Adidas challenges players to ‘Choose a Side’ as Yamal and Bellingham front latest Predator and F50 campaign

Do you select chaos or management? That’s the query behind the latest Adidas soccer boot spring/summer season campaign for its latest Predator and F50 merchandise.

Consumers are requested that very same query, inviting players to select both chaos (through Lamine Yamal and F50), or management (Jude Bellingham and Predator), with each Adidas types receiving “striking” color updates for spring/summer season 2026.

“More than just a boot launch”, the campaign “captures a playful rivalry that has taken over the game”, asking footballers all over the world to “choose one” – both Team Predator or Team F50.

While the brand new Predator Elite FT is designed for “control, enabling players to execute with precision in high-pressure moments”, the F50 Elite is for these “who break with convention, players who push themselves to the limit to create unexpected brilliance”.

Of course, the campaign options two of soccer’s largest names – Yamal (“chaos personified”) and Bellingham (“the master of control”), starring in a movie that “brings to life picking between electrifying pace and game-breaking skill or calmly commanding any situation on the pitch”.

Predator shall be additionally worn on pitch by star players together with Bellingham, Trent Alexander-Arnold, Pedri, Alessia Russo and Aitana Bonmati whereas, alongside Yamal, F50 shall be put via their paces by players together with Ousmane Dembélé, Florian Wirtz, Vicky Lopez and Trinity Rodman.

Sam Handy, GM Football at Adidas, mentioned: “Through this campaign, we’re igniting a dialog that sits on the coronary heart of soccer tradition. These boots are about extra than simply innovation; they characterize the 2 basically opposing forces that outline the trendy sport: uncooked pace and final management.”

The F50 Elite (£235/€270) and Predator Elite Fold-Over Tongue (£245/€280) fashions can be found to buy from as we speak, in-store and on-line.