Aadyam Handwoven names Sobhita Dhulipala as brand ambassador

Aditya Birla Group’s company social enterprise Aadyam Handwoven has named Sobhita Dhulipala as its new brand ambassador, who will contribute to the brand’s ‘Culture Beyond Textiles’ imaginative and prescient of preserving India’s weaving legacies.

“Aadyam has always stood for the people behind the loom, the cultures that shape our craft, and the traditions that continue to evolve. Sobhita is a woman of today who exemplifies this thinking with an innate sensitivity that is in tandem with our narrative,” mentioned Aadyam Handwoven’s enterprise lead Manish Saksena in a press launch. “Her connect to handlooms is personal and intuitive, and her presence strengthens our endeavour to make Indian craftsmanship aspirational for a new generation.”
Aadyam Handwoven retails vogue and homeware items designed to spotlight Indian textile heritage and translate it for contemporary consumers. The label goals to harness Dhulipala’s pan-India reputation to boost consciousness concerning the brand and its textile ecosystem.

“I’ve always believed that craft carries emotion,” mentioned Sobhita Dhulipala. “When something is made by hand, it holds the imprint of the person who created it. Aadyam’s work with weaving communities, combined with its philosophy of celebrating culture in all its forms, makes this association very special for me. I am honoured to lend my voice to a brand that champions artistry with purpose.”