When New Zealand-born, London-based entrepreneurs Jed Coleman and Will Coulton based Rise & Fall in 2018, their intention was easy: to make moral luxurious vogue and homewares attainable to the plenty. By working immediately with the identical producers supplying high-end designers and chopping out the middlemen, they have been in a position to obtain exactly that—promoting timeless items crafted from high-quality cashmere, silk, wool and linen on to shoppers, however at considerably decrease costs.
Naturally, the idea was an prompt recipe for fulfillment—however the model has reached even increased heights since the arrival of Natalie Hasseck. Joining Rise & Fall as inventive director of model and product in 2022, the former artwork director has helped elevate its providing, increase its collections, and launch cult objects and viral hits aplenty. The present triangle scarf obsession? It began right here first. Meanwhile, Rise & Fall’s cashmere jumpers have develop into a wardrobe staple for trendy ladies in all places, and the just lately launched suede trench coat is the new must-have for tastemakers and celebrities alike.
Here, Natalie Hasseck lifts the lid on her immensely stylish world, and shares what goes on in her nine-to-five—from morning rituals to her inventive course of…
(Image credit score: Courtesy Rise & Fall)
I am unable to begin my morning with out… Cuddles with my cat and youngsters in mattress for at the very least quarter-hour earlier than all of us stand up and get on with it. Once they’re sorted, I have to shift from mum to work mode. I’ve truly grown to like my commute for that. A playlist that matches my temper, the proper perfume to fulfill me the place I’m at, and an hour of quiet headspace earlier than I hit the workplace.
Getting dressed in the morning all the time begins with… A silhouette. Do I would like slouchy, or a bit extra achieved and polished? My moods at the second: tremendous slouchy classic cargos that make me really feel very London; a razor-cut tailor-made trouser with a powerful boot once I need extra intention, or a straight boyish jean for one thing sincere and straightforward. And then all the pieces this time of 12 months with knits of all varieties. I’m very fortunate to have such a good selection in knits of all shapes and proportions.
(Image credit score: Courtesy Rise & Fall)
My in-office necessities are… Room spritzes, and Cadbury’s chocolate buttons on shoot days. I preserve completely different room spritzes on my desk, as a result of scent shifts the vitality immediately. In start-ups you’ll be able to actually really feel the warmth of the room with everybody working so onerous, and a fast spritz of one thing grounding brings everybody again down.
I’m engaged on product improvement correctly for the first time at Rise & Fall. What I’m discovering inspiring is how homewares can move into attire and again once more. I’ve a pure “what’s next?” mind, so I look loads at actions in design. At the second I’m very into Art Deco—from color to complete to proportion. I collect these little intuitive findings and current a deck of “Natalie’s random musings” to our distinctive design staff ,who flip it into precise product concepts. I’m in fixed awe of them. The quantity of element it takes to make a single merchandise is phenomenal.
It looks like an honour to construct one thing from scratch. A lot of what we do, we’re doing for the first time, which is extremely energising. The world feels vast open. And I like the folks—I’m studying a lot from our design staff about what it actually takes to make one thing nice. If I’m not studying, I’m bored, so I’m grateful to be rising each day.
There have been so many highlights already… Partnering with House of Grey after being such a fan, capturing in Mallorca with the most enjoyable and provoking staff, and listening to from our e-commerce staff about who’s shopping for Rise & Fall. I can’t share names, however there are some actual private heroes in there. I nonetheless can’t consider they know who we’re.
(Image credit score: Courtesy Rise & Fall)
My largest achievement thus far has been predicting the cashmere bandana development. We launched ours in 2023 earlier than it peaked, and it had a quiet begin earlier than going wild in 2024. Creating the color ‘buttermilk’ was additionally a spotlight—it has labored throughout clothes and residential, and develop into a bestseller. Colour is extremely delicate and nuanced, so getting it proper looks like an actual win. And actually I’m actually proud of the environment at Rise & Fall. No dangerous vitality. That looks like an achievement in itself.
The most vital lesson I’ve discovered is… Work will get loads simpler when the objective isn’t to sound correct however to remain curious. It’s wonderful how a lot calmer the environment turns into.
(Image credit score: Courtesy Rise & Fall)
How has the enterprise developed over the years? We’ve grown a persona. The integrity and uniqueness was all the time there, however the exterior voice is touchdown now.
Currently, we’re engaged on Autumn/Winter 2026. Every season will get stronger. We’ve confirmed there’s an urge for food for coats and jackets, so anticipate extra of that… We’re additionally preparing for Rise & Fall to be seen and felt in actual life.