A Day at Lacoste with the Elevator Boys

Elevator Boys may simply be the most internet-coded boyband of our time: 5 finest associates from Germany who turned TikTok fame right into a full-blown international phenomenon. Jacob Rott, Tim Schaecker, Luis Friday, Julien Brown and Bene Schulz constructed their following one lip-sync, thirst lure, and GRWM at a time, merging model-off-duty power with basic pop-star charisma. Together, they’ve grow to be the sort of social media collective that is smart for 2025 — equal elements trend muses, music group, and Gen Z heartthrobs who can rack up hundreds of thousands of views simply by getting dressed.

Now, they’re stepping off the cellphone display and onto the entrance row. During Paris Fashion Week, PAPER joined the Elevator Boys at Lacoste, the place the group introduced their signature coordinated cool to the model’s effortlessly preppy universe. Inside the historic venue, stacks of crisp white towels lined the runway — as a result of (after all) solely Lacoste might flip tennis whites into seating. The Boys match proper in: tailor-made knits, retro polos, and wide-leg trousers, all styled with that distinctly European sense of ease.

We’ve seen influencers grow to be fashions, and fashions grow to be musicians, however the Elevator Boys handle to be all three with out breaking a sweat. Whether performing at trend week, starring in campaigns for Gucci and Rabanne, or prepping their subsequent single “Fever Dream,” they’re proving that boyband attraction by no means went out of fashion — it simply moved to TikTok.

Here’s what it regarded like after we spent the day at Lacoste with the Elevator Boys.