UK retailers say the demand for males’s tailoring is “back with a vengeance” as workers return to the office and fashion-conscious males splash out for formal events.
John Lewis and Marks & Spencer have observed important will increase within the demand for fits and different formal put on over the previous 12 months, as nicely as a soar in male prospects in search of non-public styling companies.
The resurgence follows the years impacted by the Covid-19 pandemic, prompting extra males to refresh their wardrobes to attend the office or social occasions.
Data from John Lewis confirmed gross sales of its personal branded fits are at present up 68 per cent 12 months on 12 months, whereas formal outerwear is up 584 per cent 12 months on 12 months.
Last week, the corporate unveiled its new premium menswear label J Lewis as a part of efforts to faucet into the soar in demand.
Vikki Kavanagh, chief business officer at John Lewis, stated: “Tailoring obviously took a real backstep through Covid in everybody’s wardrobes.
“It is now back with a vengeance and it is something that we are really investing in, particularly with menswear this season.
“We will be opening a new tailoring concept in Oxford Street to really meet the need, with an extended product range.”
She added that the retailer expects the tailoring pattern to proceed as male prospects search “sharper looks” and take recommendation from private stylists.
John Lewis stated males’s private stylist appointments are up 23 per cent 12 months on 12 months.
Marks & Spencer stated it has additionally seen extra engagement from male prospects wanting to put money into their formal wardrobes, launching a new M&S Man social channel due to the curiosity.
The excessive avenue chain stated it sees menswear as a main alternative for progress and is doubling down on its ambitions by focusing on new youthful male prospects so as to “become the authority in men’s fashion”.
M&S stated it offered 37,500 fits valued at £120 within the final month, having witnessed an 18 per cent soar in swimsuit gross sales over the previous two years.
The model additionally presents suit-fitting companies throughout 50 shops amid progress in demand for formalwear.
An M&S spokeswoman stated: “Men’s formalwear continues to be a growth category as customers look to smarten up their wardrobes for work as well as special occasions like proms and weddings.
“We want to help men look and feel their best, and the real opportunity lies in redefining what smart dressing means today.
“Versatile separates that work across office, weekend and event wear are key and our latest collection delivers with breathable fabrics, stretch innovation and modern fits that prioritise comfort, movement and style.”