Tosca Blu set to boost retail growth in Middle East, Asia

Italian ladies’s footwear and equipment model Tosca Blu is set to turbo-charge its worldwide retail growth. The model is deploying a global enlargement plan that features coming into the Middle East and Asia by way of a technique combining franchising and selective distribution.

“We have recently developed our new retail concept. Our goal is to deploy it into countries such as the UAE, South Korea, Thailand and India. The global geopolitical context is unstable, but the project is set to become operational in 2026,” mentioned Maria Sole Ronzoni, CEO of Tosca Blu, talking to FashionNetwork.com.

The younger businesswoman has just lately taken cost of the corporate based in the late 90s by her father Giacomo, who handed away in February. Her sister Virginia has assumed the artistic director position.

The generational handover has triggered a reorganisation throughout the firm, which is a part of the Minoronzoni group. “We have inaugurated a new showroom in Palazzo Serbelloni [in Milan]and we’re working on new marketing strategies,” mentioned Ronzoni.

In 2024, Tosca Blu generated income of €12 million, whereas the Minoronzoni group’s whole income was €45 million. The model is focusing on annual medium-term growth charges of 5%-10% in Europe, 20% in non-EU markets, and 25% on-line.

The Italian market accounts for 60% of Tosca Blu’s income, whereas the remaining 40% is generated overseas, with Germany, Portugal, Spain and Russia its primary markets. E-tail income presently accounts for 10% of the overall, and elevated by 75% in 2024.

Tosca Blu operates 15 monobrand shops, 10 of which in Italy, in addition to a number of retail corners and partnerships with worldwide e-tailers like Zalando. It is aiming to open three new monobrand shops per 12 months.

As nicely as reorganising the corporate, Tosca Blu is altering its model positioning, and is more and more eager to seize a brand new technology of customers. “We’re focusing on a premium-affordable [positioning], without losing sight of Tosca Blu’s identity and history. Our handbags are priced between €150 and €300, while shoes range from €120 to €250,” mentioned Ronzoni.

The firm is getting ready its subsequent sustainability report. “We have embarked on a restructuring process to meet environmental standards and have greater control over our entire supply chain. We’ve launched a novelty handbag made in recycled material. Our products are mainly made of leather, currently still the greenest material choice possible,” mentioned Ronzoni.

The generational handover has additionally boosted the model’s digitalisation efforts. “We have a new e-commerce partner in Filo Blu. Since we started collaborating, we’ve seen very significant revenue growth in this channel. We’ll continue to invest on digital. Technology use is becoming increasingly widespread in young people. Our stores are important, but we want to have a strong online presence,” mentioned Ronzoni.

“We’re a women-led team running a family business and dealing with a host of challenges,” she underlined. To additional its message of unity and dedication, Tosca Blu has launched a marketing campaign for subsequent fall/winter devoted to up to date Amazons. “A deliberate choice to convey strength and independence. We have travelled extensively, for our studies and in our profession. We have always been women of the world,” concluded Ronzoni.