Bubble names Leighton Meester as first brand ambassador

Skincare brand Bubble has introduced the appointment of Leighton Meester as its first-ever international brand ambassador.

Kicking off the partnership, the American actress, who shot to fame for her escape position as Blair within the hit tv sequence “Gossip Girl”, star’s in Bubble’s first-ever 360 brand marketing campaign, “Radical Joy”, described as a “bold, colorful celebration of skincare that doesn’t take itself too seriously,” in accordance with a press launch.

Meester shall be featured throughout social, digital, out-of-home, and retail channels as a part of the campaign-first.

“Bubble proves that skincare can be powerful without being overly complicated,” mentioned Meester.

“Their mission to make effective skincare accessible to everyone really resonated with me. I hope this campaign inspires people to find a little more joy in their daily routine.”

Meester, aged 39, started appearing within the late Nineteen Nineties with visitor roles on reveals like “Law & Order”, “Veronica Mars”, “7th Heaven” and “House”.

Alongside Gossip Girl, which ran from 2007 to 2012, Meester additionally pursued music, forging successful with Cobra Starship’s “Good Girls Go Bad” in 2009, earlier than releasing her debut album “Heartstrings” in 2014.

More not too long ago, the actress has lit up the silver display screen, starred within the film “Good Cop, Bad Cop”, and is about to characteristic within the romantic comedy “The Bodyguard”, slated for launch in December.

“With Radical Joy, we’re showing that fun and high-performance skincare don’t have to be mutually exclusive,” mentioned Shai Eisenman, founder and CEO of Bubble.

“We’ve always believed that joyful, efficacious skincare should be for everyone, and that’s exactly what Leighton represents. She’s aspirational yet relatable, and brings this campaign to life in the most authentic way.”