We have reached the following metropolis within the schedule for this yr’s worldwide vogue weeks – London! And on website in London, we proceed to see Swedish take the British viewing schedule. Yesterday ended the primary day of H&M Fashion Week with a grand present – the place each Catwalk and visitor record have been crammed with star gloss. Swedish actress Evin Ahmad and the mannequin Erika Linder have been on website Front-Row and among the many fashions on the catwalk, Romeo Beckham, Lila Moss and Iris Law, amongst others.
– Autumn/winter collections 2025 are a few of our strongest ever, they’re a tribute to self -expression and private fashion. That is why we at H&M have been extremely comfortable to gentle up London with a tribute to creativity in all its kinds: from fashion to music and motion. We felt honored to be joined by so many superb skills, stated Ann-Sofie Johansson, Head Designer & Creative Advisor at H&M in reference to the present.
H&M at London Fashion Week
The present, which was something however conventional, provided an expertise past the atypical. Instead of a pure present, the night was a mixture of vogue present, live performance and stay magazines with a complete of 700 invited visitors. During the night, a number of of H & M’s autumn and winter collections for 2025 have been offered with a complete of 70 (!) Models on the catwalk, together with Romeo Beckham, Lila Moss, Iris Law, Paloma Elsesser, Amelia Gray and Swedish Marlon.
From vogue present to live performance
First to open the present was the model new Studio assortment (learn extra about this) which then switched to Looks from the primary launch of the AW25 assortment with inspiration from Britpop and the cultural revolution of the late Nineteen Nineties. In the final a part of the present, appears from the second AW25 launch, which displays a extra rebellious perspective, and a variety from the unique males’s assortment H&M Atelier. Finally, the present went to a closing live performance by English artist Lola Young who after all carried out together with her track ‘Messy’.
– London is my dwelling, town the place I discovered my voice, so it was very particular to have the option to carry out right here for H&M at an occasion that was about fashion and self -expression, Lolla Young stated in the course of the night.
Foto: H&M