J.Crew has simply launched a new era of its iconic Rollneck sweater, and I couldn’t be extra excited. First designed in 1988, it’s been a wardrobe staple for practically 40 years—and exhibits no indicators of fading. For 2025, the basic silhouette has been subtly refreshed in form, now out there in 9 strong colours and 4 striped choices. This 100% cotton cult-favorite is so beloved that it’s out there in males’s, children’and even a limited-edition model for canine.
The Rollneck is already going viral on TikTok, and it’s straightforward to see why—it’s one of these elevated fundamentals you’ll put on on repeat and at all times look effortlessly stylish. Personally, I’ve been a fan of the unique for years, and I have already got a few shades of the brand new one in my cart.
J.Crew’s Chief Marketing Officer, Julia Collier, summed it up completely in a latest press launch: “The Rollneck is an icon of our brand: it’s a timeless piece that represents classic American style, but is diverse enough to be worn and styled in so many different ways. We wanted to celebrate that through this cast of characters who individually represent the many facets of our heritage: classic, prep, country, collegiate, and are redefining what those things mean to a new generation of Americans.”
Reflecting this sentiment, the marketing campaign options Benito Skinner, Dominic Sessa, Lukita Maxwell, Maggie Rogers, Molly Gordon, Rome Flynn, and Taylour Paige-Angulo. Keep scrolling to buy the revived sweater you’ll put on season after season.
(Image credit score: J.Crew)
(Image credit score: J.Crew)
(Image credit score: J.Crew)
(Image credit score: J.Crew)
(Image credit score: J.Crew)