What’s that, you say? You want more color? Say no more. The baseplate of the watch’s inverted movement features a stamped wave pattern to go along with an anodized color treatment: blue for Water, red for Nature and purple for Sun. Even the watch’s crown has a splash of color, along with a repeat of Ilori’s tree pattern from the rotor.
The rotating hour cylinder, which is how you tell time on the M.A.D.1S, has also been slightly reworked, with a new, more fun-loving font in Super-LumiNova designed by Ilori himself. The movement inside remains an inverted version of the Swiss-made La Joux-Perret Cal. G101 automatic, and the case is still a 42 x 15mm vessel of stainless steel, sapphire crystal and mineral glass.
Pricing and Availability
If you’re into color, then these are the watches for you: they’re pretty eye-catching. Personally, Nature is a bit too crazy for my taste, Yellow is decent and I would wear the hell out of Water with its cool mix of blues and greens. Inject it into my veins.
Also worth noting is that each watch comes with an all-white rubber strap with the same leaf texture as the bicolor straps, allowing you to tone down the style whenever you like (all straps are quick-release). This is a smart choice, as each version of the watch would definitely be more wearable on a white strap.
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