Dubai, UAE, January 2026 — Complexthe definitive platform for youth tradition and music way of life, pronounces its international growth with the launch of Complex MENA in partnership with ITP Media Group.
Complex MENA is launching in the area as a social-first and video-led writer protecting Music, Style, Sneakers, Sports, Food, and Popular Culture, bringing Complex’s main international content material franchises along with new, regional originals, restricted version merchandise, a collectible print journal, and game-changing cultural occasions.
Complex MENA arrives at a time when the area’s music, type, sports activities, and artistic communities are shifting with actual momentum. The launch creates a brand new house the place the creators, writers, athletes, followers, and cultural moments stay facet by facet, grounded in context, not simply protection. All with the similar power discovered in Egypt and Lebanon’s leisure manufacturing, the UAE’s vogue, type, and retail scenes, and the sports activities cultures of Saudi Arabia and North Africa.
Complex MENA will publish social and video content material in each Arabic and English, embracing the linguistic range of the area, whereas reflecting its many dialects and lived voices. Alongside this, an English-language web site will anchor long-form storytelling, reporting, and global-facing options.
A Regional Stage For Global Talent
At the coronary heart of Complex MENA is a rising group of editors, writers, filmmakers, producers, and creators unfold throughout the Middle East and North Africa and their respective diaspora — from Dubai and Riyadh to Cairo, Casablanca, Tunis, Amman, Beirut, Ramallah, London, and past.
Through dynamic video IPs, editorial storytelling, social curation, and community-first programming, Complex MENA will highlight regional figures throughout music, movie, sports activities, type and the digital world, capturing the subcultures and actions driving youth tradition at this time.
As a part of its rollout, Complex MENA will debut a number of new collection in the area throughout TikTok, Instagram, Snap, and YouTube. GOAT Talk: Where Legends Name Legends will anchor the lineup, giving expertise the house to narrate their private story by means of the tracks, movies, wins, recollections, and cultural markers that formed them.
Built for the Region. Connected to the World.
Complex MENA is designed as a gathering level between international storytelling and regional perspective. It connects MENA creators to the wider Complex universe, whereas constructing a year-round neighborhood of tales, meetups, creator networks, collab merch drops, and cultural moments that lead into the first-ever ComplexCon MENA.
“Complex MENA represents a new chapter for our youth culture – a place where the region can see itself clearly, loudly, and on its own terms. Our aim is to build with the community, create space for their stories, and amplify them globally.”
— Maha ElNabawiHead of Content, Complex MENA
ABOUT COMPLEX
Complex is the definitive platform for international youth tradition and music way of life, seamlessly integrating cutting-edge content material, commerce and stay experiences with unparalleled scale. Through modern content material, Complex tells tales of music, streetwear and type, sports activities, artwork and past. Its content material engages in a dynamic dialog with the viewers, reflecting and shaping the zeitgeist of convergence tradition. A robust media juggernaut paired with a curated market, Complex is redefining the means followers work together with their favourite manufacturers and artists and reshaping the way forward for digital tradition and commerce.
About ITP Media Group
ITP Media Group is the Middle East’s largest media writer, dwelling to greater than 80 main manufacturers throughout digital, print, video, and occasions.